People have built personal brands, whether they are oblivious of it or not. For example if you mention my name Bless Bani, anyone who has seen me or interacted with me face to face or via social media will have an idea of what my brand is about. Whether the perception people hold about your personal brand is true or false, the big deal is how you efficaciously establish your brand.
Beneath are tried and valid ways to strengthen your existing brand:
- Ensure consistency in your brand voice and image.
If you are on various new media platforms, as a solid brand, it is beneficial to use one voice and logo or photograph across all your social media platforms. Doing that will help you to be recognized easily and avoid confusing your followers.
- Create relevant content.
Developing and sharing great content lifts up your brand in the eyes of search engines. It also drives engagement since people like to read relevant information.
- Be active and responsive on all your social media channels.
In other words engage with your audience through comments, replies, questions and discussions.
- Join niche group.
Find and join groups relevant to your area of expertise. Doing this will help you generate new ideas, broaden your knowledge and boost your confidence level.
- If you wish to build a strong personal brand you need to establish yourself as a leader.
- Use social media analytics to assess your branding strategy.
Written by
BANI BLESS.
B. Bani 