The significant difference between a successful business or personality and a struggling business or individual is branding. Branding is an essential factor that most people overlook even as they thing of making it in their various fields. Branding has numerous definitions, but here is what i will say, branding is the act of packaging oneself or business distinctively from existing brands in accordance to your mission and vision. How you present yourself to the public overtime brands you. your brand is a shadow of your actual person.
If you are considering building an effective brand for yourself or you are already in the process of branding your image or business,it is essential to take vivid notice of the following points
- Define your branding goals. Be clear in your mind why you are branding yourself, for what purpose and with and for what influence.
- Define your area of expertise. Be definite about what you are going to give out as a brand. Let your audience know you for one or two things you are specialized in and stick to it. In other words be consistent in what you offer.
- Develop a strong brand statement. Brand statement is a brief writing that clearly defines your brand. When you have an unshakable brand statement, people who notice your brand for the first time will identify what you are about.
- Establish a personal branding strategy.
QUESTION: If you are to brand yourself from scratch, what brand will you be and why?
written by
Bani Bless.
B. Bani 